Did Your Future Boss Just Text You?

Sue Keith Uncategorized Leave a Comment

Some of us may remember the days of debating between cream or white-colored paper for our resumes. Tomorrow’s job candidates may debate whether a smiley face or a thumbs up is a more professional response to the latest text from a recruiter. That’s right. As this article details, today’s recruiters and employers are adding text-messaging to the hiring process. Text …

Is Office Romance Really a No-No?

Sue Keith Consultants, Marketing, Staffing Leave a Comment

Ahh love. Everyone knows that work and romance don’t mix, except that according to one poll, 22% of married couples in the U.S. met at work. Our own informal research (i.e. talking to our friends, colleagues, and clients) tells us that workplace romances are more likely to happen in places where you have a lot of young people, and also …

The Weirdest Marketing Stunts of 2018 (and what they mean for 2019)

Sue Keith Uncategorized 2 Comments

Now that we’ve started a new year, let’s go back in time … to last year. Every year there are a few great marketing campaigns and a few truly bizarre ones. But, even the bizarre ones can tell us something about where marketing trends are going. Inc. magazine released this article about the ten weirdest campaigns in 2018. Some may …

Are You Thankful for Yourself?

Sue Keith Uncategorized Leave a Comment

Thanksgiving is on its way, making it a perfect time of year to sit down and think about what you’re grateful for. There are the obvious categories – family, health, friends, brownies, new episodes of This Is Us – but what about professionally? Hopefully, most of us are grateful for good bosses and co-workers, and meaningful, well-paid work. But maybe …

Since I’m a Manager, Shouldn’t I Get a Bigger Turkey?

Sue Keith Uncategorized Leave a Comment

Back in the day, people worked 8-hour days and then went home. Usually there was free coffee in the break room, and sometimes even donuts. Often, especially in advertising, executives got expense accounts and used them to take clients and staff out to dinner or drinks, which was considered a perk of the job. Those days are gone. As the …

What’s In a Name? (And By That We Mean Ours)

Sue Keith Uncategorized 5 Comments

For a business, your name and logo is at the heart and soul of your identity—but sometimes this identity changes over time. It happened with Google.  The search engine giant was originally called BackRub from 1996 to 1997. It also happened with IBM.  This major computing company was called CTR from 1911 to 1924. And now it’s happening with Ceres Insights—we’ve changed …

Are Omelets the Secret to Talent Retention?

Sue Keith Uncategorized Leave a Comment

What does Cecil Exum, a former farm hand, have in common with 85-year-old J.W. “Bill” Marriott Jr.? Well, both started working for Marriott in 1956, but Marriott Jr. has since retired as the hotel chain’s chief executive while Exum continues to work as the Crystal Gateway Marriott’s chief omelet maker. Yes, Exum is still cookin’—the 80-year-old works full-time and is …