The New Connection between Marketing, Customer Service & HR

Sue Keith Marketing, Staffing, Uncategorized Leave a Comment

Many businesses, especially online businesses, are notorious for bad customer service. Phone numbers are difficult to find, online chats go around in circles, different answers are given to the same questions, promised refunds are never sent – the list goes on and on. However, some newer companies seem to be pushing back against this trend. For example, Jet.com, an online …

What’s In a Name? (And By That We Mean Ours)

Sue Keith Uncategorized 5 Comments

For a business, your name and logo is at the heart and soul of your identity—but sometimes this identity changes over time. It happened with Google.  The search engine giant was originally called BackRub from 1996 to 1997. It also happened with IBM.  This major computing company was called CTR from 1911 to 1924. And now it’s happening with Ceres Insights—we’ve changed …

This Interview Question Is Now Banned in NYC

Sue Keith Uncategorized Leave a Comment

Editor’s Note: We usually cover unique (and sometimes wacky) marketing strategies in our blog, but this month we’re turning to a more serious topic that will likely be a game-changer for hiring managers and recruiters. Times are certainly changing—especially for the recruiting and interviewing process. The days of mailing a company your paper resume (remember when that was a thing?!), …