How Nike Ruined Olympics Marketing

By |2016-09-12T15:46:18-04:00September 12th, 2016|Categories: Consultants, Logo, Marketing, Staffing|Tags: , , , |

The first rule about Olympics marketing is that you can’t talk about the Olympics in your marketing—unless, of course, you’re an official sponsor. That’s right, only the brands who shell out the $100-200 million for sponsorships are allowed to mention the big games in their marketing efforts. This means, [...]