A good copywriter is worth his weight in gold (or cookies). It takes a special set of skills and expertise to write words that resonate with your target market. Take George Lois for example. He was responsible for launching Tommy Hilfiger into fame with an iconic billboard. Or, how [...]
If you had the option to choose between pizza or cash, which would you pick? We know—it’s a tough choice, especially if the amount of cash offered is the same value as the pizza. But what if we threw a curveball and asked you to choose between pizza, cash, [...]
The first rule about Olympics marketing is that you can’t talk about the Olympics in your marketing—unless, of course, you’re an official sponsor. That’s right, only the brands who shell out the $100-200 million for sponsorships are allowed to mention the big games in their marketing efforts. This means, [...]
It happens more than you would think. A person becomes so impassioned about a business, company, or product that they get the logo permanently tattooed onto their skin. Now that’s customer loyalty. But what happens when workers start a movement to get tattoos of their employers’ logos? According to [...]
Recently, my son’s high school marketing teacher mentioned the 5 P’s of marketing. All I could think was “Wait—5 P’s? Isn’t the marketing mix supposed to be 4 P’s: price, product, promotion, and place? What is this new 5th P all about?” When I asked his teacher that very [...]
Mondays get a bad rap—and for good reason. It’s the start of the work week, and for many people it feels like you’re at the bottom of Mount Everest looking up. There’s email to catch up on, projects that you hoped would magically disappear over the weekend (but sadly [...]
Ever wonder where the term “elevator pitch” came from? Back in the ‘90s, Vanity Fair editor Michael Caruso was struggling to discuss story ideas with his editor-in-chief who never had time to meet. Resourceful as he was, Caruso found ways to sum up his pitches in the time it [...]
One cold morning this holiday season, the residents of Hanover, NH woke up to a delightful surprise. Each and every resident of the quaint New England town was the recipient of a Zappos box that was stuffed with goodies ranging from shoes to winter gear. While these mysterious doorstep [...]