The Weirdest Marketing Stunts of 2018 (and what they mean for 2019)

Sue Keith Uncategorized 2 Comments

Now that we’ve started a new year, let’s go back in time … to last year. Every year there are a few great marketing campaigns and a few truly bizarre ones. But, even the bizarre ones can tell us something about where marketing trends are going. Inc. magazine released this article about the ten weirdest campaigns in 2018. Some may …

Are You Thankful for Yourself?

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Thanksgiving is on its way, making it a perfect time of year to sit down and think about what you’re grateful for. There are the obvious categories – family, health, friends, brownies, new episodes of This Is Us – but what about professionally? Hopefully, most of us are grateful for good bosses and co-workers, and meaningful, well-paid work. But maybe …

Since I’m a Manager, Shouldn’t I Get a Bigger Turkey?

Sue Keith Uncategorized Leave a Comment

Back in the day, people worked 8-hour days and then went home. Usually there was free coffee in the break room, and sometimes even donuts. Often, especially in advertising, executives got expense accounts and used them to take clients and staff out to dinner or drinks, which was considered a perk of the job. Those days are gone. As the …

The New Connection between Marketing, Customer Service & HR

Sue Keith Marketing, Staffing, Uncategorized Leave a Comment

Many businesses, especially online businesses, are notorious for bad customer service. Phone numbers are difficult to find, online chats go around in circles, different answers are given to the same questions, promised refunds are never sent – the list goes on and on. However, some newer companies seem to be pushing back against this trend. For example, Jet.com, an online …

Are Omelets the Secret to Talent Retention?

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What does Cecil Exum, a former farm hand, have in common with 85-year-old J.W. “Bill” Marriott Jr.? Well, both started working for Marriott in 1956, but Marriott Jr. has since retired as the hotel chain’s chief executive while Exum continues to work as the Crystal Gateway Marriott’s chief omelet maker. Yes, Exum is still cookin’—the 80-year-old works full-time and is …

This Interview Question Is Now Banned in NYC

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Editor’s Note: We usually cover unique (and sometimes wacky) marketing strategies in our blog, but this month we’re turning to a more serious topic that will likely be a game-changer for hiring managers and recruiters. Times are certainly changing—especially for the recruiting and interviewing process. The days of mailing a company your paper resume (remember when that was a thing?!), …

Is Taco Bell the New Vegas Wedding Venue?

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Move over Elvis, there’s a whole new wedding experience waiting for couples in Sin City. For a whopping $600, you can now tie the knot at Taco Bell’s Las Vegas Cantina flagship restaurant. But wait—there’s more. In addition to a marriage certificate, the happy couple will also receive a Taco Bell garter, bow tie, “Just Married” t-shirts, a sauce packet …