marketing talent

I Just Go There for the Wings

By |2020-01-21T08:47:21-05:00January 20th, 2020|Categories: Marketing Staffing|Tags: , , , , , |

The idea of a “breastaurant” does not appeal to everyone. But the concept has thrived since 1983, when Hooters launched a restaurant chain combining basic bar food and waitresses clad in skimpy outfits. Other restaurants, with names like Twisted Kilt, Twin Peaks, and Mugs & Jugs, followed suit. But [...]

What’s In a Name? (And By That We Mean Ours)

By |2019-11-17T09:30:32-05:00October 18th, 2017|Categories: Marketing Staffing|Tags: , , , , , |

For a business, your name and logo is at the heart and soul of your identity—but sometimes this identity changes over time. It happened with Google.  The search engine giant was originally called BackRub from 1996 to 1997. It also happened with IBM.  This major computing company was called CTR from [...]

3 Brand Lessons from a Pleasantly Absurd Ice Cream Shop

By |2016-11-13T11:53:21-05:00November 13th, 2016|Categories: Consultants, Marketing, Staffing|Tags: , , , |

Little Baby’s Ice Cream in Philadelphia has a reputation for being the most surreal food company in America. With flavors like balsamic banana, pizza, and (founding recipe) Earl Grey Sriracha, this ice cream company is bound to be a bit wacky. Even their physical locations feature décor reminiscent of [...]

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