marketing staffing

I Just Go There for the Wings

By |2020-01-21T08:47:21-05:00January 20th, 2020|Categories: Marketing Staffing|Tags: , , , , , |

The idea of a “breastaurant” does not appeal to everyone. But the concept has thrived since 1983, when Hooters launched a restaurant chain combining basic bar food and waitresses clad in skimpy outfits. Other restaurants, with names like Twisted Kilt, Twin Peaks, and Mugs & Jugs, followed suit. But [...]

Top 3 Reasons to Be a Marketing Consultant

By |2019-11-17T09:05:12-05:00October 13th, 2019|Categories: Marketing Staffing|Tags: , |

There are so many different ways to work today: traditional full-time roles, part-time roles, job-shares, gig economy, consulting … the list goes on. At Ceres Talent we specialize in helping companies find both exceptional full-time marketers and marketing consultants. We recently talked to a few members of our talent [...]

Do Marketers Need to Major in Marketing?

By |2019-11-17T09:05:39-05:00September 14th, 2019|Categories: Marketing Staffing|Tags: , , , , |

By the time you get through college, September is permanently imprinted on your brain as “back-to-school time,” especially if you also have school-aged children of your own. Everyone from big-box stores to restaurants uses the excitement (and dread) of August and September as a marketing tool. Even universities themselves [...]

What Would You Do for a Klondike Bar?

By |2019-11-17T09:31:14-05:00September 12th, 2017|Categories: Marketing Staffing|Tags: , , , , |

Summer is rapidly melting away, but one ice cream brand has endured every season since 1922 and is still going strong. The brand we’re referring to is none other than Klondike, the stick-less little ice cream bar that could. This special treat is almost 100 years old and has [...]

Harley Davidson’s Marketing Stunt Takes Over a Town

By |2019-11-17T09:31:46-05:00August 14th, 2017|Categories: Marketing Staffing|Tags: , , |

There are few companies out there that have the guts to take over a town for a marketing stunt. Of course, we’re not surprised to learn Harley Davidson is one of them. This past June, the motorcycle manufacturer took over the town of Ryder, ND (population 85), giving free [...]

Snails, Nails and Potato Chips – MailChimp’s Insane Fake Ad Campaign

By |2019-11-17T09:32:35-05:00July 16th, 2017|Categories: Marketing Staffing|Tags: , , |

MailChimp recently partnered with ad agency Droga5 to create what is now referred to as the “Did You Mean MailChimp?” campaign. This whacky marketing stunt used some bizarre tactics, but it ultimately helped the email marketing platform reach 334 million people. While that reach is certainly impressive, there was [...]

How Diapers Defeated Disney, Facebook and Apple

By |2019-11-17T10:41:30-05:00January 9th, 2017|Categories: Marketing Staffing|Tags: , , , |

What makes a brand’s experience stand out? We can name a few best practices that immediately come to mind: excellent customer service; a deep understanding of customers and their needs; engaging and useful content; and the company’s dedication to providing high quality products and services. Basically, when your company [...]

3 Brand Lessons from a Pleasantly Absurd Ice Cream Shop

By |2016-11-13T11:53:21-05:00November 13th, 2016|Categories: Consultants, Marketing, Staffing|Tags: , , , |

Little Baby’s Ice Cream in Philadelphia has a reputation for being the most surreal food company in America. With flavors like balsamic banana, pizza, and (founding recipe) Earl Grey Sriracha, this ice cream company is bound to be a bit wacky. Even their physical locations feature décor reminiscent of [...]

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