The New (Old) Rules of Thank-You Notes

Sue Keith Uncategorized Leave a Comment

interview thank you note

The internet has changed a lot of things, how we shop, how we date, and how we find jobs. Although some people argue that candidates are no longer expected to send thank-you notes, recruiters and hiring managers still advise people to do so. Most hiring managers now ask more creative and thoughtful questions than the days of “where do you …

What Would You Do for a Klondike Bar?

Sue Keith Uncategorized 1 Comment

Summer is rapidly melting away, but one ice cream brand has endured every season since 1922 and is still going strong. The brand we’re referring to is none other than Klondike, the stick-less little ice cream bar that could. This special treat is almost 100 years old and has an incredible back-story—one that’s rooted in innovation and nostalgia. So, what …

Harley Davidson’s Marketing Stunt Takes Over a Town

Sue Keith Uncategorized Leave a Comment

There are few companies out there that have the guts to take over a town for a marketing stunt. Of course, we’re not surprised to learn Harley Davidson is one of them. This past June, the motorcycle manufacturer took over the town of Ryder, ND (population 85), giving free lessons to all eligible residents on how to ride a motorcycle. …

Snails, Nails and Potato Chips – MailChimp’s Insane Fake Ad Campaign

Sue Keith Uncategorized Leave a Comment

MailChimp recently partnered with ad agency Droga5 to create what is now referred to as the “Did You Mean MailChimp?” campaign. This whacky marketing stunt used some bizarre tactics, but it ultimately helped the email marketing platform reach 334 million people. While that reach is certainly impressive, there was a moment when this campaign was almost stopped dead in its …

How Diapers Defeated Disney, Facebook and Apple

Sue Keith Uncategorized Leave a Comment

What makes a brand’s experience stand out? We can name a few best practices that immediately come to mind: excellent customer service; a deep understanding of customers and their needs; engaging and useful content; and the company’s dedication to providing high quality products and services. Basically, when your company masters the 5Ps in the Marketing Mix, a powerful brand experience …

3 Brand Lessons from a Pleasantly Absurd Ice Cream Shop

Sue Keith Consultants, Marketing, Staffing Leave a Comment

Little Baby’s Ice Cream in Philadelphia has a reputation for being the most surreal food company in America. With flavors like balsamic banana, pizza, and (founding recipe) Earl Grey Sriracha, this ice cream company is bound to be a bit wacky. Even their physical locations feature décor reminiscent of Pee-wee’s Playhouse—clashing patterns, bold, vivid colors, and a general offbeat vibe. …