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Drone-Delivered Doritos and Other Covid Innovations

By |2020-07-02T09:35:50-04:00July 2nd, 2020|Categories: Marketing Staffing|Tags: , , , , , |

As we consumers dramatically adjust our daily lives in response to the Coronavirus pandemic, businesses are also dramatically rethinking product innovation and customer experience. Plexiglas shields* installed at store checkouts, curbside pick-up from retailers and (incessant) video calls are now de-rigueur. DoorDash is one of the hottest employers in [...]

What’s In a Name? (And By That We Mean Ours)

By |2019-11-17T09:30:32-05:00October 18th, 2017|Categories: Marketing Staffing|Tags: , , , , , |

For a business, your name and logo is at the heart and soul of your identity—but sometimes this identity changes over time. It happened with Google.  The search engine giant was originally called BackRub from 1996 to 1997. It also happened with IBM.  This major computing company was called CTR from [...]

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