The Weirdest Marketing Stunts of 2018 (and what they mean for 2019)

Sue Keith Uncategorized 2 Comments

Now that we’ve started a new year, let’s go back in time … to last year. Every year there are a few great marketing campaigns and a few truly bizarre ones. But, even the bizarre ones can tell us something about where marketing trends are going. Inc. magazine released this article about the ten weirdest campaigns in 2018. Some may …

What’s In a Name? (And By That We Mean Ours)

Sue Keith Uncategorized 5 Comments

For a business, your name and logo is at the heart and soul of your identity—but sometimes this identity changes over time. It happened with Google.  The search engine giant was originally called BackRub from 1996 to 1997. It also happened with IBM.  This major computing company was called CTR from 1911 to 1924. And now it’s happening with Ceres Insights—we’ve changed …

What Would You Do for a Klondike Bar?

Sue Keith Uncategorized 1 Comment

Summer is rapidly melting away, but one ice cream brand has endured every season since 1922 and is still going strong. The brand we’re referring to is none other than Klondike, the stick-less little ice cream bar that could. This special treat is almost 100 years old and has an incredible back-story—one that’s rooted in innovation and nostalgia. So, what …

The Fortune (Cookie) of Hiring a Good Copywriter

Sue Keith Uncategorized 1 Comment

fortune cookie, copywriter, marketing

A good copywriter is worth his weight in gold (or cookies). It takes a special set of skills and expertise to write words that resonate with your target market. Take George Lois for example. He was responsible for launching Tommy Hilfiger into fame with an iconic billboard.  Or, how about Groupon?  The company strategically hired writers to craft the clever …

3 Brand Lessons from a Pleasantly Absurd Ice Cream Shop

Sue Keith Consultants, Marketing, Staffing Leave a Comment

Little Baby’s Ice Cream in Philadelphia has a reputation for being the most surreal food company in America. With flavors like balsamic banana, pizza, and (founding recipe) Earl Grey Sriracha, this ice cream company is bound to be a bit wacky. Even their physical locations feature décor reminiscent of Pee-wee’s Playhouse—clashing patterns, bold, vivid colors, and a general offbeat vibe. …