“Stranger Things” Than Marketing Failures (aka New Coke)

By |2019-08-09T15:30:14-04:00August 9th, 2019|Categories: Marketing, Staffing, Uncategorized|Tags: , , , , , |

For decades, New Coke has been marketing shorthand for “a really bad marketing idea.” But, with the third season of Netflix’s hit show Stranger Things taking place in 1985, the year of the New Coke debacle, the product and the marketing around it is being reevaluated. An interesting article [...]

The Weirdest Marketing Stunts of 2018 (and what they mean for 2019)

By |2018-12-28T14:12:52-04:00December 28th, 2018|Categories: Uncategorized|Tags: , , , , , |

Now that we’ve started a new year, let’s go back in time … to last year. Every year there are a few great marketing campaigns and a few truly bizarre ones. But, even the bizarre ones can tell us something about where marketing trends are going. Inc. magazine released [...]

What’s In a Name? (And By That We Mean Ours)

By |2017-10-18T15:07:09-04:00October 18th, 2017|Categories: Uncategorized|Tags: , , , , , |

For a business, your name and logo is at the heart and soul of your identity—but sometimes this identity changes over time. It happened with Google.  The search engine giant was originally called BackRub from 1996 to 1997. It also happened with IBM.  This major computing company was called CTR from [...]

The Fortune (Cookie) of Hiring a Good Copywriter

By |2017-03-13T19:00:17-04:00March 13th, 2017|Categories: Uncategorized|Tags: , , , , , , , |

A good copywriter is worth his weight in gold (or cookies). It takes a special set of skills and expertise to write words that resonate with your target market. Take George Lois for example. He was responsible for launching Tommy Hilfiger into fame with an iconic billboard.  Or, how [...]

3 Brand Lessons from a Pleasantly Absurd Ice Cream Shop

By |2016-11-13T11:53:21-04:00November 13th, 2016|Categories: Consultants, Marketing, Staffing|Tags: , , , |

Little Baby’s Ice Cream in Philadelphia has a reputation for being the most surreal food company in America. With flavors like balsamic banana, pizza, and (founding recipe) Earl Grey Sriracha, this ice cream company is bound to be a bit wacky. Even their physical locations feature décor reminiscent of [...]