A Tale of Two Lamps, and Two Ads

By |2018-10-21T10:39:35-04:00October 21st, 2018|Categories: Uncategorized|Tags: , , , , , |

Back in 2002 IKEA came out with this now iconic ad about a forlorn lamp.  The ad worked so well because it expertly played on our emotions (we won’t tell if you get a little misty), using the tropes and patterns millions of ads have set up before it, only [...]