Marketing Brain Food

Marketing Brain Food2019-07-24T17:38:29-04:00

Shake Things Up: Start New Hires on Fridays

By |April 30th, 2016|Uncategorized|

Mondays get a bad rap—and for good reason. It’s the start of the work week, and for many people it feels like you’re at the bottom of Mount Everest looking up. There’s email to catch up on, projects that you hoped would magically disappear over the weekend (but sadly didn’t), [...]

Rocking the Boat at Carnival Cruise Lines

By |March 15th, 2016|Marketing|

It’s easy to get stuck in a rut—especially for companies who have been around for decades. While it may feel like a Herculean task to cultivate a culture of innovation, Carnival Cruise Lines found a lucrative way to promote change for its business. Bloomberg Business’s article, Carnival Rocks the Boat, [...]

An Elevator Pitch – Inside an Elevator

By |February 15th, 2016|Marketing, Staffing|

Ever wonder where the term “elevator pitch” came from? Back in the ‘90s, Vanity Fair editor Michael Caruso was struggling to discuss story ideas with his editor-in-chief who never had time to meet. Resourceful as he was, Caruso found ways to sum up his pitches in the time it would [...]

Zappos Employees Play Santa Claus

By |January 15th, 2016|Marketing, Staffing|

One cold morning this holiday season, the residents of Hanover, NH woke up to a delightful surprise. Each and every resident of the quaint New England town was the recipient of a Zappos box that was stuffed with goodies ranging from shoes to winter gear. While these mysterious doorstep deliveries [...]