The Mix-Up with the Marketing Mix: How Many Ps?

Sue Keith Marketing, Staffing 2 Comments

Recently, my son’s high school marketing teacher mentioned the 5 P’s of marketing. All I could think was “Wait—5 P’s? Isn’t the marketing mix supposed to be 4 P’s:  price, product, promotion, and place? What is this new 5th P all about?” When I asked his teacher that very question, she explained the new 5th P stood for “people.” As …

Are Millennials Crushing the Dreams of Marketing Directors?

Sue Keith Marketing, Staffing Leave a Comment

Are Millennials Crushing the Dreams of Marketing Directors?

There are 83 million Millennials in the U.S.—and this hip, digitally savvy and spirited generation has officially become the country’s biggest percentage of working adults today. This is the reason why brands are bending over backwards to get Millennials to invest in their products. The only problem is that the marketing efforts that have traditionally appealed to other demographics often …

Shake Things Up: Start New Hires on Fridays

Sue Keith Uncategorized Leave a Comment

Mondays get a bad rap—and for good reason. It’s the start of the work week, and for many people it feels like you’re at the bottom of Mount Everest looking up. There’s email to catch up on, projects that you hoped would magically disappear over the weekend (but sadly didn’t), and meetings that cut into precious productivity time. So when …

Rocking the Boat at Carnival Cruise Lines

Sue Keith Marketing Leave a Comment

Rocking the Boat at Carnival Cruise Lines

It’s easy to get stuck in a rut—especially for companies who have been around for decades. While it may feel like a Herculean task to cultivate a culture of innovation, Carnival Cruise Lines found a lucrative way to promote change for its business. Bloomberg Business’s article, Carnival Rocks the Boat, reveals that Carnival’s net income increased by about 15% in …

An Elevator Pitch – Inside an Elevator

Sue Keith Marketing, Staffing Leave a Comment

An Elevator Pitch – Inside an Elevator

Ever wonder where the term “elevator pitch” came from? Back in the ‘90s, Vanity Fair editor Michael Caruso was struggling to discuss story ideas with his editor-in-chief who never had time to meet. Resourceful as he was, Caruso found ways to sum up his pitches in the time it would take for them to ride the elevator. Each night, his …

Zappos Employees Play Santa Claus

Kathy McConnell Marketing, Staffing Leave a Comment

Zappos Employees Play Santa Claus

One cold morning this holiday season, the residents of Hanover, NH woke up to a delightful surprise. Each and every resident of the quaint New England town was the recipient of a Zappos box that was stuffed with goodies ranging from shoes to winter gear. While these mysterious doorstep deliveries may sound like something from a Christmas movie, they were …