The Fortune (Cookie) of Hiring a Good Copywriter

Sue Keith Uncategorized 1 Comment

fortune cookie, copywriter, marketing

A good copywriter is worth his weight in gold (or cookies). It takes a special set of skills and expertise to write words that resonate with your target market. Take George Lois for example. He was responsible for launching Tommy Hilfiger into fame with an iconic billboard.  Or, how about Groupon?  The company strategically hired writers to craft the clever …

Chipotle’s Overstuffed Marketing Plan: Will it Work?

Sue Keith Consultants, Marketing, Staffing Leave a Comment

The last few years have been rough for Chipotle. The fast-causal chain was hit by a food-safety scare when customers became sick after eating meals contaminated with E. coli bacteria/noroviruses. The scandal resulted in a sharp drop in sales, stock price, and brand perception. Shortly after rolling out a plan to repair its image, the brand was rocked by another …

How Diapers Defeated Disney, Facebook and Apple

Sue Keith Uncategorized Leave a Comment

What makes a brand’s experience stand out? We can name a few best practices that immediately come to mind: excellent customer service; a deep understanding of customers and their needs; engaging and useful content; and the company’s dedication to providing high quality products and services. Basically, when your company masters the 5Ps in the Marketing Mix, a powerful brand experience …

3 Brand Lessons from a Pleasantly Absurd Ice Cream Shop

Sue Keith Consultants, Marketing, Staffing Leave a Comment

Little Baby’s Ice Cream in Philadelphia has a reputation for being the most surreal food company in America. With flavors like balsamic banana, pizza, and (founding recipe) Earl Grey Sriracha, this ice cream company is bound to be a bit wacky. Even their physical locations feature décor reminiscent of Pee-wee’s Playhouse—clashing patterns, bold, vivid colors, and a general offbeat vibe. …

Pizza, Cash, or Compliment—Which is Best for Motivating Employees?

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Pizza, cash or compliment?

If you had the option to choose between pizza or cash, which would you pick? We know—it’s a tough choice, especially if the amount of cash offered is the same value as the pizza. But what if we threw a curveball and asked you to choose between pizza, cash, or a compliment from your manager? Those were the choices participants …

The Mix-Up with the Marketing Mix: How Many Ps?

Sue Keith Marketing, Staffing 2 Comments

Recently, my son’s high school marketing teacher mentioned the 5 P’s of marketing. All I could think was “Wait—5 P’s? Isn’t the marketing mix supposed to be 4 P’s:  price, product, promotion, and place? What is this new 5th P all about?” When I asked his teacher that very question, she explained the new 5th P stood for “people.” As …

Are Millennials Crushing the Dreams of Marketing Directors?

Sue Keith Marketing, Staffing Leave a Comment

Are Millennials Crushing the Dreams of Marketing Directors?

There are 83 million Millennials in the U.S.—and this hip, digitally savvy and spirited generation has officially become the country’s biggest percentage of working adults today. This is the reason why brands are bending over backwards to get Millennials to invest in their products. The only problem is that the marketing efforts that have traditionally appealed to other demographics often …

Shake Things Up: Start New Hires on Fridays

Sue Keith Uncategorized Leave a Comment

Mondays get a bad rap—and for good reason. It’s the start of the work week, and for many people it feels like you’re at the bottom of Mount Everest looking up. There’s email to catch up on, projects that you hoped would magically disappear over the weekend (but sadly didn’t), and meetings that cut into precious productivity time. So when …