Snails, Nails and Potato Chips – MailChimp’s Insane Fake Ad Campaign

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MailChimp recently partnered with ad agency Droga5 to create what is now referred to as the “Did You Mean MailChimp?” campaign. This whacky marketing stunt used some bizarre tactics, but it ultimately helped the email marketing platform reach 334 million people. While that reach is certainly impressive, there was a moment when this campaign was almost stopped dead in its …

Are Omelets the Secret to Talent Retention?

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What does Cecil Exum, a former farm hand, have in common with 85-year-old J.W. “Bill” Marriott Jr.? Well, both started working for Marriott in 1956, but Marriott Jr. has since retired as the hotel chain’s chief executive while Exum continues to work as the Crystal Gateway Marriott’s chief omelet maker. Yes, Exum is still cookin’—the 80-year-old works full-time and is …

This Interview Question Is Now Banned in NYC

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Editor’s Note: We usually cover unique (and sometimes wacky) marketing strategies in our blog, but this month we’re turning to a more serious topic that will likely be a game-changer for hiring managers and recruiters. Times are certainly changing—especially for the recruiting and interviewing process. The days of mailing a company your paper resume (remember when that was a thing?!), …

Is Taco Bell the New Vegas Wedding Venue?

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Move over Elvis, there’s a whole new wedding experience waiting for couples in Sin City. For a whopping $600, you can now tie the knot at Taco Bell’s Las Vegas Cantina flagship restaurant. But wait—there’s more. In addition to a marriage certificate, the happy couple will also receive a Taco Bell garter, bow tie, “Just Married” t-shirts, a sauce packet …

The Fortune (Cookie) of Hiring a Good Copywriter

Sue Keith Uncategorized 1 Comment

fortune cookie, copywriter, marketing

A good copywriter is worth his weight in gold (or cookies). It takes a special set of skills and expertise to write words that resonate with your target market. Take George Lois for example. He was responsible for launching Tommy Hilfiger into fame with an iconic billboard.  Or, how about Groupon?  The company strategically hired writers to craft the clever …

Chipotle’s Overstuffed Marketing Plan: Will it Work?

Sue Keith Consultants, Marketing, Staffing Leave a Comment

The last few years have been rough for Chipotle. The fast-causal chain was hit by a food-safety scare when customers became sick after eating meals contaminated with E. coli bacteria/noroviruses. The scandal resulted in a sharp drop in sales, stock price, and brand perception. Shortly after rolling out a plan to repair its image, the brand was rocked by another …

How Diapers Defeated Disney, Facebook and Apple

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What makes a brand’s experience stand out? We can name a few best practices that immediately come to mind: excellent customer service; a deep understanding of customers and their needs; engaging and useful content; and the company’s dedication to providing high quality products and services. Basically, when your company masters the 5Ps in the Marketing Mix, a powerful brand experience …

3 Brand Lessons from a Pleasantly Absurd Ice Cream Shop

Sue Keith Consultants, Marketing, Staffing Leave a Comment

Little Baby’s Ice Cream in Philadelphia has a reputation for being the most surreal food company in America. With flavors like balsamic banana, pizza, and (founding recipe) Earl Grey Sriracha, this ice cream company is bound to be a bit wacky. Even their physical locations feature décor reminiscent of Pee-wee’s Playhouse—clashing patterns, bold, vivid colors, and a general offbeat vibe. …

Pizza, Cash, or Compliment—Which is Best for Motivating Employees?

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Pizza, cash or compliment?

If you had the option to choose between pizza or cash, which would you pick? We know—it’s a tough choice, especially if the amount of cash offered is the same value as the pizza. But what if we threw a curveball and asked you to choose between pizza, cash, or a compliment from your manager? Those were the choices participants …