Marketing Budgeting for 2024: Talent Acquisition Trends
In the constantly changing realm of talent acquisition, maintaining a competitive edge is crucial for businesses seeking to attract and retain exceptional marketing talent. As we approach the budgeting season for 2024, numerous trends are emerging to transform the methods organizations use to discover and onboard their most precious [...]
GAIN: The Premier Government Marketing Conference
Tuesday, October 17 8:00 am-4:00 pm The Ritz Carlton in the Tysons Galleria 1700 Tysons Boulevard McLean Business Casual Attire Are you a government marketer looking for your tribe of fellow government marketing experts? GAIN 2023 is where you should be on October 17th! We are proud to sponsor [...]
CMO Roundtable Roundup – Association Edition
The Washington DC Metro area is chock full of professional trade associations. Being headquartered in DC, we were overdue in gathering marketing leaders from the association world for a CMO Roundtable conversation with Doug Anderson of DCA Live. So, four association execs jumped on Zoom with us to talk [...]
Ask a CMO: Tina Beaty, SHRM
In the latest installment of our Ask a CMO series, we were fortunate to spend time with Tina Beaty, the Chief Marketing & Experience Officer of one of the most respected associations in the country, the SHRM, the trusted authority for all things work. With nearly 325,000 members, SHRM [...]
The 2023 Association Tech and Innovation Leaders
Wednesday, September 27, 2023 5:30-7:30pm WeWork 1701 Rhode Island Ave NW Washington, DC Business Casual Attire The DC region’s trade and professional associations are increasingly relying on cutting-edge technology to manage membership, market products, and drive revenue and engagement. During the pandemic leaders in associations were further challenged to replace [...]
The 2023 Star CMO Awards Event
We are proud to partner with DCA Live to host educational and networking events throughout the year. We were delighted to honor a group of exceptional Chief Marketing Officers and marketing leaders from the DC region's fastest growing and most exciting companies. We encourage our local network to attend [...]
Ask a CMO: Chris Jacobs
In our latest edition of Ask A CMO, we interviewed Chris Jacobs, the Chief Marketing Officer of the Association of Governing Boards of Universities and Colleges (AGB). AGB’s mission is to provide guidance and thought leadership to empower college, university, and foundation boards and board members to govern with knowledge [...]
CMO Roundtable Roundup – Consumer Edition
Earlier this month we hosted another CMO Roundtable with our partner, Doug Anderson of DCA Live, that featured consumer marketing leaders from four leading brands. Here are the key takeaways from our conversation: The need for direct marketers to understand analytics One of the key focus areas cited by several [...]
CMOs Share Their Insights on Consumer Marketing Trends
Millions of dollars and some of the best consumer-marketing brains work hard to “meet people where they are” so they can earn consumers’ trust and sell them products and services. But consumers are getting smarter and smarter, and as a result, marketers have had to evolve their messaging and [...]
Mail, Mascots & Marketing
If you’re like us, you grew up being told that every 20-30 years, what was trending “back in the day” comes back en vogue, usually being tagged “retro” or “vintage.” While that might make you cringe in your everyday life, in marketing, the old adage also rings true: what’s old [...]
Trends In B2G Marketing
Recently, we were pleased to host the webinar, "Trends In B2G Marketing", with REQ, a full-service marketing and PR firm. Four senior public-sector marketing leaders led a lively discussion on trends in government marketing. If you were not able to join us, or if you want to tune in again, [...]
Insist on 3 Requirements When Hiring Marketing Contractors
With a struggling economy and dynamic workforce conditions, today’s organizational success depends on agility and resilience. Hiring contractors can be a critical component of a company’s labor strategy to ensure business continuity and manage risk. Leveraging contractors can help fulfill a marketing team’s short-term needs as well as drive long-term [...]
Ask a CMO: Strategic and Analytical Thinking in Marketing
We sat down with Elizabeth Clor, CMO of Contegix, to get a glimpse into her journey to CMO, what marketing skills she considers must-haves, and much more. We learned not only about her marketing know-how, but also how her love of running played a role in her marketing career journey. [...]