What Do You Crave this Valentine’s Day?

Sue Keith Uncategorized 2 Comments

White Castle, Valentine's Day, customer loyalty, Open Table

Looking for that little romantic spot for dinner that won’t be too crazy on Valentine’s Day? Well, it turns out that spot may have been hiding in plain sight. For over 25 years White Castle has been turning up the heat on Valentine’s Day, and not just under their famous grills. On Valentine’s Day, White Castle decorates their restaurants in …

This Bird Has a New Way to Tweet

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KFC, Kentucky Fried Chicken, marketing staffing, social media, Spice Girls,

The first companies to use social media as a marketing tool were hailed as innovators. But once most brands began to use it, companies had to show a little more oomph and personality to be considered successful. Responding directly to customers and their concerns – and even being a little sassy – showed that brands were up with the latest …

Stuffin’ (pants) For Your Muffin (top)

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Everyone’s talking about the latest fashion choice for the holiday. Iconic Stove Top Stuffing, a staple for many family feasts, is promoting logo-imprinted “Thanksgiving Dinner Pants,” and they are hot. Cosmopolitan, InStyle, People, USA Today, Bustle, even Food & Wine are all aflutter about these maroon unisex stretch pants imprinted with a photo-realistic image of the stuffing on an alarmingly …

What’s In a Name? (And By That We Mean Ours)

Sue Keith Uncategorized 5 Comments

For a business, your name and logo is at the heart and soul of your identity—but sometimes this identity changes over time. It happened with Google.  The search engine giant was originally called BackRub from 1996 to 1997. It also happened with IBM.  This major computing company was called CTR from 1911 to 1924. And now it’s happening with Ceres Insights—we’ve changed …

What Would You Do for a Klondike Bar?

Sue Keith Uncategorized 1 Comment

Summer is rapidly melting away, but one ice cream brand has endured every season since 1922 and is still going strong. The brand we’re referring to is none other than Klondike, the stick-less little ice cream bar that could. This special treat is almost 100 years old and has an incredible back-story—one that’s rooted in innovation and nostalgia. So, what …

Harley Davidson’s Marketing Stunt Takes Over a Town

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There are few companies out there that have the guts to take over a town for a marketing stunt. Of course, we’re not surprised to learn Harley Davidson is one of them. This past June, the motorcycle manufacturer took over the town of Ryder, ND (population 85), giving free lessons to all eligible residents on how to ride a motorcycle. …

Snails, Nails and Potato Chips – MailChimp’s Insane Fake Ad Campaign

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MailChimp recently partnered with ad agency Droga5 to create what is now referred to as the “Did You Mean MailChimp?” campaign. This whacky marketing stunt used some bizarre tactics, but it ultimately helped the email marketing platform reach 334 million people. While that reach is certainly impressive, there was a moment when this campaign was almost stopped dead in its …

Are Omelets the Secret to Talent Retention?

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What does Cecil Exum, a former farm hand, have in common with 85-year-old J.W. “Bill” Marriott Jr.? Well, both started working for Marriott in 1956, but Marriott Jr. has since retired as the hotel chain’s chief executive while Exum continues to work as the Crystal Gateway Marriott’s chief omelet maker. Yes, Exum is still cookin’—the 80-year-old works full-time and is …

This Interview Question Is Now Banned in NYC

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Editor’s Note: We usually cover unique (and sometimes wacky) marketing strategies in our blog, but this month we’re turning to a more serious topic that will likely be a game-changer for hiring managers and recruiters. Times are certainly changing—especially for the recruiting and interviewing process. The days of mailing a company your paper resume (remember when that was a thing?!), …

Is Taco Bell the New Vegas Wedding Venue?

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Move over Elvis, there’s a whole new wedding experience waiting for couples in Sin City. For a whopping $600, you can now tie the knot at Taco Bell’s Las Vegas Cantina flagship restaurant. But wait—there’s more. In addition to a marriage certificate, the happy couple will also receive a Taco Bell garter, bow tie, “Just Married” t-shirts, a sauce packet …