Marketing Brain Food

Marketing Brain Food2019-12-04T15:40:45-05:00

Was the Super Bowl Super?

By |February 4th, 2020|Marketing Staffing|

Another Super Bowl has come and gone. As in past years, while some people are interested in who wins the game, the vast majority of people are focused on the important parts - the halftime show and the ads. As always, the halftime show delivered entertainment or controversy (or both), [...]

I Just Go There for the Wings

By |January 20th, 2020|Marketing Staffing|

The idea of a “breastaurant” does not appeal to everyone. But the concept has thrived since 1983, when Hooters launched a restaurant chain combining basic bar food and waitresses clad in skimpy outfits. Other restaurants, with names like Twisted Kilt, Twin Peaks, and Mugs & Jugs, followed suit. But is [...]

Should Thanksgiving Be Sweet or Salty?

By |November 17th, 2019|Marketing Staffing|

Thanksgiving is arguably the holiday most shaped by marketing’s influence. It was first established as a national holiday in 1863 during the Civil War in an attempt to unite the country. The original holiday was held on the last Thursday of the month. But in 1939 during the Great Depression, [...]

Top 3 Reasons to Be a Marketing Consultant

By |October 13th, 2019|Marketing Staffing|

There are so many different ways to work today: traditional full-time roles, part-time roles, job-shares, gig economy, consulting … the list goes on. At Ceres Talent we specialize in helping companies find both exceptional full-time marketers and marketing consultants. We recently talked to a few members of our talent pool [...]

Do Marketers Need to Major in Marketing?

By |September 14th, 2019|Marketing Staffing|

By the time you get through college, September is permanently imprinted on your brain as “back-to-school time,” especially if you also have school-aged children of your own. Everyone from big-box stores to restaurants uses the excitement (and dread) of August and September as a marketing tool. Even universities themselves seem [...]

Marketing So Good It’s a Shame

By |July 8th, 2019|Marketing Staffing|

Plastic bags have been identified as a major environmental concern. One grocery store in Vancouver, Canada decided to take the situation into their own hands, or bags, as the case may be. In the process, they created both a marketing campaign that received international recognition and a new revenue stream. [...]

When Your Coworkers Are Kids (Literally)

By |June 10th, 2019|Marketing Staffing|

Leigh still remembers her first job. It was the summer after eighth grade, and her father hired her in his medical office to help with filing (everything was still on paper back then). Somehow, Leigh didn’t realize there was a difference between “balance due” and “no balance,” and she filed [...]

Are Remote Workers Lonely?

By |May 7th, 2019|Marketing Staffing|

Working from home has become a popular benefit for both workers who want work-life balance and for employers who want to attract top talent. According to Reuters, the number of remote workers is up 115% over the past decade, and the number continues to grow. Even city and state governments [...]

Ancient Rituals, Modern Marketing

By |April 7th, 2019|Marketing Staffing|

It seems like marketing seasons are getting shorter and shorter. No sooner are the Fourth of July sales over than the Halloween candy starts coming out. Of course, the winter holidays now last from October until January, and then even before all the green of St. Patrick’s Day has been [...]

Did Your Future Boss Just Text You?

By |February 27th, 2019|Marketing Staffing|

Some of us may remember the days of debating between cream or white-colored paper for our resumes. Tomorrow’s job candidates may debate whether a smiley face or a thumbs up is a more professional response to the latest text from a recruiter. That’s right. As this article details, today’s recruiters [...]

Is Office Romance Really a No-No?

By |February 5th, 2019|Marketing Staffing|

Ahh love. Everyone knows that work and romance don’t mix, except that according to one poll, 22% of married couples in the U.S. met at work. Our own informal research (i.e. talking to our friends, colleagues, and clients) tells us that workplace romances are more likely to happen in places [...]