Marketing Brain Food

Marketing Brain Food2019-07-24T17:38:29-04:00

Do Marketers Need to Major in Marketing?

By |September 14th, 2019|Uncategorized|

By the time you get through college, September is permanently imprinted on your brain as “back-to-school time,” especially if you also have school-aged children of your own. Everyone from big-box stores to restaurants uses the excitement (and dread) of August and September as a marketing tool. Even universities themselves seem [...]

Marketing So Good It’s a Shame

By |July 8th, 2019|Marketing, Staffing|

Plastic bags have been identified as a major environmental concern. One grocery store in Vancouver, Canada decided to take the situation into their own hands, or bags, as the case may be. In the process, they created both a marketing campaign that received international recognition and a new revenue stream. [...]

When Your Coworkers Are Kids (Literally)

By |June 10th, 2019|Uncategorized|

Leigh still remembers her first job. It was the summer after eighth grade, and her father hired her in his medical office to help with filing (everything was still on paper back then). Somehow, Leigh didn’t realize there was a difference between “balance due” and “no balance,” and she filed [...]

Are Remote Workers Lonely?

By |May 7th, 2019|Marketing, Staffing|

Working from home has become a popular benefit for both workers who want work-life balance and for employers who want to attract top talent. According to Reuters, the number of remote workers is up 115% over the past decade, and the number continues to grow. Even city and state governments [...]

Ancient Rituals, Modern Marketing

By |April 7th, 2019|Uncategorized|

It seems like marketing seasons are getting shorter and shorter. No sooner are the Fourth of July sales over than the Halloween candy starts coming out. Of course, the winter holidays now last from October until January, and then even before all the green of St. Patrick’s Day has been [...]

Did Your Future Boss Just Text You?

By |February 27th, 2019|Uncategorized|

Some of us may remember the days of debating between cream or white-colored paper for our resumes. Tomorrow’s job candidates may debate whether a smiley face or a thumbs up is a more professional response to the latest text from a recruiter. That’s right. As this article details, today’s recruiters [...]

Are You Thankful for Yourself?

By |November 17th, 2018|Uncategorized|

Thanksgiving is on its way, making it a perfect time of year to sit down and think about what you’re grateful for. There are the obvious categories - family, health, friends, brownies, new episodes of This Is Us - but what about professionally? Hopefully, most of us are grateful for [...]

A Tale of Two Lamps, and Two Ads

By |October 21st, 2018|Uncategorized|

Back in 2002 IKEA came out with this now iconic ad about a forlorn lamp.  The ad worked so well because it expertly played on our emotions (we won’t tell if you get a little misty), using the tropes and patterns millions of ads have set up before it, only to [...]