Valentine’s Day is right around the corner. Is love in the air? Or is that just the familiar tone of a cash register? Shop anywhere during the first 45 days of the year, and you’ll be assaulted by displays of Valentine’s merchandise and offers. Department stores, supermarkets, drug stores, [...]
A year ago, we wrote about the top issues keeping CMOs up at night as they grappled with the impacts of a global pandemic. Unbelievably, 12 months later, we’re all still navigating the effects of Covid, with new contours and unexpected, permanent realities. What are we also still doing? [...]
When you think of influencer marketing, what do you envision? Maybe a video featuring a Kardashian telling the audience how great a new eyeliner is, how it can reduce wrinkles, and how it stays on your eyes like asphalt sticks to earth? If this makes you and your brand [...]