Are Remote Workers Lonely?

Sue Keith Marketing, Staffing Leave a Comment

Working from home has become a popular benefit for both workers who want work-life balance and for employers who want to attract top talent. According to Reuters, the number of remote workers is up 115% over the past decade, and the number continues to grow. Even city and state governments are actively pursuing remote workers. Vermont, Tulsa Oklahoma, and Candela, …

Is Office Romance Really a No-No?

Sue Keith Consultants, Marketing, Staffing Leave a Comment

Ahh love. Everyone knows that work and romance don’t mix, except that according to one poll, 22% of married couples in the U.S. met at work. Our own informal research (i.e. talking to our friends, colleagues, and clients) tells us that workplace romances are more likely to happen in places where you have a lot of young people, and also …

The New Connection between Marketing, Customer Service & HR

Sue Keith Marketing, Staffing, Uncategorized Leave a Comment

Many businesses, especially online businesses, are notorious for bad customer service. Phone numbers are difficult to find, online chats go around in circles, different answers are given to the same questions, promised refunds are never sent – the list goes on and on. However, some newer companies seem to be pushing back against this trend. For example, Jet.com, an online …

Chipotle’s Overstuffed Marketing Plan: Will it Work?

Sue Keith Consultants, Marketing, Staffing Leave a Comment

The last few years have been rough for Chipotle. The fast-causal chain was hit by a food-safety scare when customers became sick after eating meals contaminated with E. coli bacteria/noroviruses. The scandal resulted in a sharp drop in sales, stock price, and brand perception. Shortly after rolling out a plan to repair its image, the brand was rocked by another …

3 Brand Lessons from a Pleasantly Absurd Ice Cream Shop

Sue Keith Consultants, Marketing, Staffing Leave a Comment

Little Baby’s Ice Cream in Philadelphia has a reputation for being the most surreal food company in America. With flavors like balsamic banana, pizza, and (founding recipe) Earl Grey Sriracha, this ice cream company is bound to be a bit wacky. Even their physical locations feature décor reminiscent of Pee-wee’s Playhouse—clashing patterns, bold, vivid colors, and a general offbeat vibe. …

The Mix-Up with the Marketing Mix: How Many Ps?

Sue Keith Marketing, Staffing 2 Comments

Recently, my son’s high school marketing teacher mentioned the 5 P’s of marketing. All I could think was “Wait—5 P’s? Isn’t the marketing mix supposed to be 4 P’s:  price, product, promotion, and place? What is this new 5th P all about?” When I asked his teacher that very question, she explained the new 5th P stood for “people.” As …

Are Millennials Crushing the Dreams of Marketing Directors?

Sue Keith Marketing, Staffing Leave a Comment

Are Millennials Crushing the Dreams of Marketing Directors?

There are 83 million Millennials in the U.S.—and this hip, digitally savvy and spirited generation has officially become the country’s biggest percentage of working adults today. This is the reason why brands are bending over backwards to get Millennials to invest in their products. The only problem is that the marketing efforts that have traditionally appealed to other demographics often …

An Elevator Pitch – Inside an Elevator

Sue Keith Marketing, Staffing Leave a Comment

An Elevator Pitch – Inside an Elevator

Ever wonder where the term “elevator pitch” came from? Back in the ‘90s, Vanity Fair editor Michael Caruso was struggling to discuss story ideas with his editor-in-chief who never had time to meet. Resourceful as he was, Caruso found ways to sum up his pitches in the time it would take for them to ride the elevator. Each night, his …