“Stranger Things” Than Marketing Failures (aka New Coke)

By |2019-08-09T15:30:14-04:00August 9th, 2019|Categories: Marketing, Staffing, Uncategorized|Tags: , , , , , |

For decades, New Coke has been marketing shorthand for “a really bad marketing idea.” But, with the third season of Netflix’s hit show Stranger Things taking place in 1985, the year of the New Coke debacle, the product and the marketing around it is being reevaluated. An interesting article [...]

Marketing So Good It’s a Shame

By |2019-07-15T13:24:18-04:00July 8th, 2019|Categories: Marketing, Staffing|Tags: , , , |

Plastic bags have been identified as a major environmental concern. One grocery store in Vancouver, Canada decided to take the situation into their own hands, or bags, as the case may be. In the process, they created both a marketing campaign that received international recognition and a new revenue [...]

Is Office Romance Really a No-No?

By |2019-02-05T16:55:02-04:00February 5th, 2019|Categories: Consultants, Marketing, Staffing|Tags: , , , , |

Ahh love. Everyone knows that work and romance don’t mix, except that according to one poll, 22% of married couples in the U.S. met at work. Our own informal research (i.e. talking to our friends, colleagues, and clients) tells us that workplace romances are more likely to happen in [...]

The New Connection between Marketing, Customer Service & HR

By |2018-03-12T15:04:06-04:00March 12th, 2018|Categories: Marketing, Staffing, Uncategorized|Tags: , , , , |

Many businesses, especially online businesses, are notorious for bad customer service. Phone numbers are difficult to find, online chats go around in circles, different answers are given to the same questions, promised refunds are never sent - the list goes on and on. However, some newer companies seem to [...]

Chipotle’s Overstuffed Marketing Plan: Will it Work?

By |2017-02-06T20:37:52-04:00February 6th, 2017|Categories: Consultants, Marketing, Staffing|Tags: |

The last few years have been rough for Chipotle. The fast-causal chain was hit by a food-safety scare when customers became sick after eating meals contaminated with E. coli bacteria/noroviruses. The scandal resulted in a sharp drop in sales, stock price, and brand perception. Shortly after rolling out a [...]

3 Brand Lessons from a Pleasantly Absurd Ice Cream Shop

By |2016-11-13T11:53:21-04:00November 13th, 2016|Categories: Consultants, Marketing, Staffing|Tags: , , , |

Little Baby’s Ice Cream in Philadelphia has a reputation for being the most surreal food company in America. With flavors like balsamic banana, pizza, and (founding recipe) Earl Grey Sriracha, this ice cream company is bound to be a bit wacky. Even their physical locations feature décor reminiscent of [...]

The Mix-Up with the Marketing Mix: How Many Ps?

By |2016-07-10T13:28:55-04:00July 10th, 2016|Categories: Marketing, Staffing|Tags: , , , , |

Recently, my son’s high school marketing teacher mentioned the 5 P’s of marketing. All I could think was “Wait—5 P’s? Isn’t the marketing mix supposed to be 4 P’s:  price, product, promotion, and place? What is this new 5th P all about?” When I asked his teacher that very [...]