Marketing Staffing

Moments of Giving

By |2020-03-25T10:11:25-04:00March 23rd, 2020|Categories: Marketing Staffing|

We, like many marketers, are struggling with how to strike the right tone as we try to stay connected with our customers and clients during this unprecedented time. We’ve seen companies capitalizing on people’s fears and brands that are surprisingly tone deaf, like the retailer who recently sent an [...]

I Just Go There for the Wings

By |2020-01-21T08:47:21-05:00January 20th, 2020|Categories: Marketing Staffing|Tags: , , , , , |

The idea of a “breastaurant” does not appeal to everyone. But the concept has thrived since 1983, when Hooters launched a restaurant chain combining basic bar food and waitresses clad in skimpy outfits. Other restaurants, with names like Twisted Kilt, Twin Peaks, and Mugs & Jugs, followed suit. But [...]

Top 3 Reasons to Be a Marketing Consultant

By |2019-11-17T09:05:12-05:00October 13th, 2019|Categories: Marketing Staffing|Tags: , |

There are so many different ways to work today: traditional full-time roles, part-time roles, job-shares, gig economy, consulting … the list goes on. At Ceres Talent we specialize in helping companies find both exceptional full-time marketers and marketing consultants. We recently talked to a few members of our talent [...]

Do Marketers Need to Major in Marketing?

By |2019-11-17T09:05:39-05:00September 14th, 2019|Categories: Marketing Staffing|Tags: , , , , |

By the time you get through college, September is permanently imprinted on your brain as “back-to-school time,” especially if you also have school-aged children of your own. Everyone from big-box stores to restaurants uses the excitement (and dread) of August and September as a marketing tool. Even universities themselves [...]

“Stranger Things” Than Marketing Failures (aka New Coke)

By |2019-11-17T09:06:52-05:00August 9th, 2019|Categories: Marketing Staffing|Tags: , , , , , |

For decades, New Coke has been marketing shorthand for “a really bad marketing idea.” But, with the third season of Netflix’s hit show Stranger Things taking place in 1985, the year of the New Coke debacle, the product and the marketing around it is being reevaluated. An interesting article [...]