Ask a CMO: Marni Puente of SAIC
In the latest episode of our Ask a CMO series, we had the pleasure of speaking with Marni Puente, the recently appointed Senior Vice President and Chief Marketing Officer of SAIC. SAIC is a leading provider of data-centric information technology and digital engineering services for the U.S. Department of Defense and [...]
GenAI: 5 Seismic Shifts for Marketing
2023 was the year of early experimentation with Generative AI. As we continue into 2024, GenAI is gaining a firm foothold. As a marketing leader, it is critical that you understand, anticipate, and prepare for the profound impact AI will have on your marketing and go-to-market strategies. On our [...]
SHRM’s CMO Asks “What if?”
What if…. you encouraged your team to ask “What if?” That’s exactly what Tina Beaty, Chief Brand & Marketing Officer of SHRM, challenges her Marketing team to do every day. They put aside traditional norms and constraints and think big. Asking this question has led to some cool, innovative [...]
Maximizing Success in Today’s Job Market
We're proud to partner with DC Marketing Tech Talks, a lively community of smart, DC marketers who meet to learn marketing technologies & modern marketing. Join us for a special event: Maximizing Success in Today's Job Market. In a world of constant change and rapidly evolving job market, equipping yourself [...]
CMO Roundtable Roundup – B2C Edition
It’s a good time to be a consumer marketing leader. Despite crazy-high prices for everything from food to flights, consumer sentiment is strong, and inflation expectations for the next year are the lowest they’ve been in three years. However, this doesn’t necessarily mean overseeing marketing for a B2C company [...]
Podcast: Top 3 Marketing Roles in 2024
We’re fortunate to connect regularly with Greg Kihlström, founder of “The Agile Brand with Greg Kihlström,” one of Apple’s Top 10 marketing podcasts. With more than 450 episodes and millions of downloads, Greg brings together thought leaders to discuss current marketing and customer experience trends. Recently our own Sue Keith sat down with [...]
Ask a C(C)MO: Martha Boudreau of AARP
In the latest episode of our Ask a CMO series, we had the pleasure of talking with Martha Boudreau, the Chief Communications and Marketing Officer of AARP. AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age and is one [...]
CMO Roundtable Roundup – B2G Edition
The government takes center stage in the DC Metro area and so do B2G marketers. With our long-time partner Doug Anderson of DCA Live, we recently gathered a group of public-sector marketing leaders to discuss what issues are top of mind for them as they kick off their marketing plans [...]
Ask A CMO: Josh Martin, Decision Lens
In our latest Ask a CMO interview, we talked with Josh Martin, CMO of Decision Lens. Decision Lens is a SaaS company that offers integrated planning software that helps government agencies modernize how they prioritize, plan, and fund programs. CT: How did you get your start in marketing? JM: [...]
3 In-Demand Marketing Jobs in 2024
With the U.S. economic outlook on the upswing, many Chief Marketing Officers are looking to expand their marketing teams this year. Based on our ongoing conversations with marketing leaders, here are three marketing positions we expect to be in high demand this year. Customer Marketing We saw the addition of [...]
CMO Roundtable Roundup – B2B Edition
Last week, with our long-time partner Doug Anderson of DCA Live, we gathered a group of B2B CMOs to chat about what’s keeping them up at night. All the participants head up Marketing for growth-stage, investor-backed companies, which brings a unique set of expectations and challenges. Here are the key [...]
Podcast: Marketing Headcount Budgets for 2024
We're fortunate to know and connect regularly with Greg Kihlström, founder of "The Agile Brand with Greg Kihlström", the leading and award-winning marketing technology and customer experience podcast. With over 400 episodes and counting, Greg brings together thought leadership and compelling discussions with leading experts in marketing. We are thrilled [...]
Marketing Employee Skills Inventory: The What, Why, and How
For marketing departments to realize their full potential, it's essential to ensure that you have the right talent in the right roles. A pivotal element in achieving this is having a clear understanding of the skill sets your marketing team possesses, and this can be accomplished through an employee skills [...]