In the latest episode of our Ask a CMO series, we had the pleasure of speaking with Marni Puente, the recently appointed Senior Vice President and Chief Marketing Officer of SAIC. SAIC is a leading provider of data-centric information technology and digital engineering services for the U.S. Department of Defense [...]
2023 was the year of early experimentation with Generative AI. As we continue into 2024, GenAI is gaining a firm foothold. As a marketing leader, it is critical that you understand, anticipate, and prepare for the profound impact AI will have on your marketing and go-to-market strategies. On [...]
We're proud to partner with DC Marketing Tech Talks, a lively community of smart, DC marketers who meet to learn marketing technologies & modern marketing. Join us for a special event: Maximizing Success in Today's Job Market. In a world of constant change and rapidly evolving job market, equipping [...]
In the latest episode of our Ask a CMO series, we had the pleasure of talking with Martha Boudreau, the Chief Communications and Marketing Officer of AARP. AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age and is [...]
The government takes center stage in the DC Metro area and so do B2G marketers. With our long-time partner Doug Anderson of DCA Live, we recently gathered a group of public-sector marketing leaders to discuss what issues are top of mind for them as they kick off their marketing [...]
In our latest Ask a CMO interview, we talked with Josh Martin, CMO of Decision Lens. Decision Lens is a SaaS company that offers integrated planning software that helps government agencies modernize how they prioritize, plan, and fund programs. CT: How did you get your start in marketing? [...]
Recently, we were pleased to host the webinar, "Trends In B2G Marketing", with REQ, a full-service marketing and PR firm. Four senior public-sector marketing leaders led a lively discussion on trends in government marketing. If you were not able to join us, or if you want to tune in [...]
In this issue of Ask A CMO, we sat down with Stephanie Broyles, CMO of Adlumin Inc., the developer of a patented, cloud-native Managed Detection and Response (MDR) plus services platform. Stephanie’s career in the cyber security, cloud, and IT marketplace spans nearly 20 years, and she is known [...]
For years, wine snobs have convinced us that fine wine simply doesn’t come in a box. Boxed wine is cheap wine for the masses. It’s the equivalent of an Adult Juice Box. Believe it or not, the inspiration for boxed wine may have come from packaging already on the [...]
The marketing world waits for no one. Marketing leaders are asked to maintain stability and seek innovation all at once. We come up with ideas, test them out, succeed or fail, and try again. Trends are bucked, processes improved, and technology is discovered that helps us do our jobs [...]